Viva Magenta - Pantone's Color Choice for 2023

From Pantone - "Pantone’s Color of the Year, Viva Magenta vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundary-less shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all."

We could not agree more.

For a bold, bright pop of color try one of our New Viva Magenta Collection Coastal Pillows! We think of this new 2023 Pantone Color of the Year as the hue of an amazing sunset just after the sun has dropped into the ocean, while the color just seems to go on and fills the sky with a fabulous rich palette.. Warm, bold and a shade that will instantly bring a joyous look into your room.

Here are just a few of our favorites that will had this gorgeous warm, bold hue into your space - 

Btw... might make a fun pop of color for Valentine's Day too!